The effect of the number of product subcategories on perceived variety and shopping experience in an online store
Year of publication: |
2011
|
---|---|
Authors: | Chang, Chingching |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 25.2011, 3, p. 159-168
|
Subject: | Produktdifferenzierung | Product differentiation | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Lederwaren | Leather product | Taiwan |
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