The effect of the valence of forgiveness to service recovery strategies and service outcomes in food delivery apps
Year of publication: |
2022
|
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Authors: | Kaur, Puneet ; Talwar, Shalini ; Islam, Nazrul ; Salo, Jari ; Dhir, Amandeep |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 147.2022, p. 142-157
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Subject: | Brand trust | Food delivery apps (FDAs) | Forgivenesss | Negative word of mouth (NWOM) | Service recovery | Theory of stress and coping | Dienstleistungsqualität | Service quality | Virales Marketing | Viral marketing | Beschwerdemanagement | Complaint management | Mobile Anwendung | Mobile application | Konsumentenverhalten | Consumer behaviour | Kundenservice | Customer service | Kundenzufriedenheit | Customer satisfaction | Vertrauen | Confidence |
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