The effect of trademark breadth on IPO valuation and post-IPO performance : an empirical investigation of 1510 European IPOs
Year of publication: |
2022
|
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Authors: | Fisch, Christian ; Meoli, Michele ; Vismara, Silvio ; Block, Jörn |
Published in: |
Journal of business venturing. - New York, NY : Elsevier Science Publ., ISSN 0883-9026, ZDB-ID 633944-X. - Vol. 37.2022, 5, p. 1-20
|
Subject: | Buy-and-hold returns | IPO | Real options theory | Signaling theory. | Trademark breadth | Trademarks | Börsengang | Initial public offering | Markenrecht | Trademark law | Börsenkurs | Share price | Realoptionsansatz | Real options analysis | Signalling | Emissionskurs | Offering price | Markenartikel | Brand |
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