The effect of web-based information availability on consumers' processing and attitudes
Year of publication: |
2010
|
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Authors: | Sicilia, Maria ; Ruiz de Maya, Salvador |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 24.2010, 1, p. 31-41
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Subject: | Website | Informationsverbreitung | Information dissemination | Informationsverhalten | Information behaviour |
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