The effect of word-of-mouth communication on stock holdings and trades : empirical evidence from an emerging market
Metin Argan and Sevil Guven; Abdullah Yalama
| Year of publication: |
2014
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|---|---|
| Authors: | Argan, Metin ; Guven, Sevil ; Yalama, Abdullah |
| Published in: |
The journal of behavioral finance : a publication of the Institute of Behavioral Finance. - Abingdon : Routledge, ISSN 1542-7560, ZDB-ID 2110458-X. - Vol. 15.2014, 2, p. 89-98
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| Subject: | Word-of-mouth communication | Satisfaction and intention | Investors | Börsenkurs | Share price | Kommunikation | Communication | USA | United States | Anlageverhalten | Behavioural finance | Kundenzufriedenheit | Customer satisfaction | Virales Marketing | Viral marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011303218