The Effect of a Similarity versus Dissimilarity Focus in Positioning Strategy: The Moderating Role of Consumer Familiarity and Product Category
Year of publication: |
1999
|
---|---|
Authors: | Dubé, Laurette ; Schmitt, Bernd H. |
Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 16.1999, 3, p. 211-224
|
Saved in:
Saved in favorites
Similar items by person
-
Waiting Time and Decision Making: Is Time like Money?
Leclerc, France, (1995)
-
Foreign Branding and Its Effects on Product Perceptions and Attitudes
Leclerc, France, (1994)
-
Dubé, Laurette, (2011)
- More ...