The effect of tangible and intangible service quality on customer satisfaction and customer loyalty : a SEM approach towards a five-star hotel in Thailand
Year of publication: |
2015
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Authors: | Tamwatin, Utid ; Trimetsoontorn, Jirasek ; Fongsuwan, Wanno |
Published in: |
Journal for global business advancement : JGBA. - Olney, Bucks : Inderscience Enterprises, ISSN 1746-966X, ZDB-ID 2193383-2. - Vol. 8.2015, 4, p. 399-419
|
Subject: | tangible services quality | intangible services quality | customer satisfaction | customer loyalty | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Thailand | Immaterielle Werte | Intangible assets | Hotellerie | Hotel industry | Immaterielle Güter | Intangible goods |
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