The effectiveness of green advertising : influences of claim specificity, product's environmental relevance and consumers' pro-environmental orientation
Umit Alniacik and Cengiz Yilmaz
Year of publication: |
2012
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Authors: | Alniacik, Umit ; Yilmaz, Cengiz |
Published in: |
Amfiteatru economic : periodic al cercetării economice. - Bucureşti : Ed. ASE, ISSN 1582-9146, ZDB-ID 25663902. - Vol. 14.2012, 31, p. 207-222
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