The effectiveness of benefit type and price endings in green advertising
Year of publication: |
2014
|
---|---|
Authors: | Stafford, Marla Royne ; Martinez, Jennifer ; Oakley, Jared ; Fox, Alexa K. |
Published in: |
Green advertising and the reluctant consumer. - London [u.a.] : Routledge, ISBN 1-138-01654-3. - 2014, p. 77-94
|
Subject: | Werbewirkung | Advertising effects | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy |
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