The effectiveness of direct response radio commercials
P. C. Verhoef ; J. C. Hoekstra ; M. van Aalst
| Year of publication: |
1998
|
|---|---|
| Authors: | Verhoef, Peter C. ; Hoekstra, Janita Cornelia ; Aalst, Marcel van |
| Publisher: |
Rotterdam |
| Subject: | Hörfunkwerbung | Radio advertising | Theorie | Theory | Direktmarketing | Werbesendung | Hörfunk | Werbeforschung | Mediaplanung |
| Extent: | 25 S |
|---|---|
| Series: | Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES. - Rotterdam : Univ., ISSN 0921-0180, ZDB-ID 1238135-4. - Vol. 9817 Rotterdam Institute for Business Economic Studies ; 9817 : Marketing |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| ISBN: | 90-5086-280-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000990719