The Effectiveness of Dual Branding in the Agricultural Sector
Year of publication: |
2013
|
---|---|
Authors: | Bisschoff, Christo A. ; Staaden, Hendrik P. Van ; Buys, Amareza |
Published in: |
Managing Global Transitions. - Fakulteta za Management, ISSN 1581-6311. - Vol. 11.2013, 1 (Spring), p. 79-110
|
Publisher: |
Fakulteta za Management |
Subject: | corporate identity | marketing strategy | dual branding | mono-branding | market awareness |
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