The effectiveness of e-tailers' communication practices in stimulating sales of niche versus popular products
Year of publication: |
September 2016
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Authors: | Meiseberg, Brinja |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 92.2016, 3, p. 319-332
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Subject: | Online retailing | Communication practices | Recommendations | Word of mouth | Sales | Virales Marketing | Viral marketing | Online-Handel | Einzelhandel | Retail trade | Kommunikation | Communication | Konsumentenverhalten | Consumer behaviour | Regionalentwicklung | Regional development | Verkauf | Selling | Electronic Commerce | E-commerce | Interne Kommunikation | Internal communication | Verkaufspersonal | Salespeople |
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