The effectiveness of event marketing in an attention economy : findings from Twitch live-stream esports tournament events
Eric Mao
Year of publication: |
2022
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Authors: | Mao, Eric |
Published in: |
The journal of media economics. - New York, NY : Routledge, Taylor and Francis Group, ISSN 1532-7736, ZDB-ID 2020426-7. - Vol. 34.2022, 3, p. 194-211
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Subject: | Event-Marketing | Event marketing | Streaming-Dienst | Streaming service | Mediennutzung | Media usage |
Saved in:
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