The Effectiveness of Facilitated Business-to-Business Word-of Mouth Marketing Strategies on Target Participants’ Information Sharing Behavior
Year of publication: |
2009-05-01
|
---|---|
Authors: | Xu, Pei ; Fulton, Joan R. ; Alexander, Corinne E. ; Akridge, Jay T. |
Subject: | facilitated B2B WOM | effectiveness of facilitated B2B WOM | indirect impact of facilitated B2B WOM | agribusiness firms’ information sharing decisions | Agribusiness | Industrial Organization | Marketing | Teaching/Communication/Extension/Profession |
-
Xu, Pei, (2009)
-
(2009)
-
Table of Contents and Front Matter
(2014)
- More ...
-
Xu, Pei, (2009)
-
The effectiveness of business-to-business word-of-mouth marketing strategies
Xu, Pei, (2007)
-
Estimating Post-Harvest Food Losses: Developing a Consistent Global Estimation Framework
Aulakh, Jaspreet, (2013)
- More ...