The Effectiveness of Generic Versus Brand Advertising for Manufactured Milk Products--The Case of Yogurt
Year of publication: |
1982-04
|
---|---|
Authors: | Hall, Lana ; Foik, Ingrid |
Institutions: | Charles H. Dyson School of Applied Economics and Management, Cornell University |
Subject: | Food Consumption/Nutrition/Food Safety | Production Economics | Productivity Analysis |
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