The effectiveness of manufacturer vs. retailer rebates within a newsvendor framework
Year of publication: |
2012
|
---|---|
Authors: | Arcelus, F.J. ; Kumar, Satyendra ; Srinivasan, G. |
Published in: |
European Journal of Operational Research. - Elsevier, ISSN 0377-2217. - Vol. 219.2012, 2, p. 252-263
|
Publisher: |
Elsevier |
Subject: | Supply-chain management | Cross-functional interfaces | Operations | Marketing | Conceptual modeling |
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