The effectiveness of membership-based free shipping : an empirical investigation of consumers' purchase behaviors and revenue contribution
Year of publication: |
2023
|
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Authors: | Guo, Fangfei ; Liu, Yan |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 87.2023, 6, p. 869-888
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Subject: | shipping policy | membership program | online retailing | staggered treatment effect | difference-in-differences | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Schifffahrt | Shipping | Wirkungsanalyse | Impact assessment | Schifffahrtspolitik | Shipping policy |
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