The effectiveness of print advertising stimuli in evoking elaborate consumption visions for potential travelers
Year of publication: |
2007
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Authors: | Walters, Gabrielle ; Sparks, Beverley ; Herington, Carmel |
Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0047-2875, ZDB-ID 864377-5. - Vol. 46.2007, 1, p. 24-34
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Subject: | Tourismusmarketing | Tourism marketing | Tourismusregion | Tourism destination | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour |
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