The effectiveness of promoting package tours by Polish travel agents
Jolanta Staszewska, Janusz Klisinski and Izabella Sowier-Kasprzyk
| Year of publication: |
2007
|
|---|---|
| Authors: | Staszewska, Jolanta ; Klisinski, Janusz ; Sowier-Kasprzyk, Izabella |
| Published in: |
Tourism in the new Europe : perspectives on SME policies and practices. - Oxford : Elsevier, ISBN 0-08-044706-6. - 2007, p. 161-172
|
| Subject: | Polen | Poland | Reisevermittler | Travel agency | Pauschaltourismus | Package tour | Urlaubsverhalten | Holiday behaviour | Verkaufsförderung | Sales promotion | Werbewirkung | Advertising effects |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003523242