The effectiveness of promotional tools in creating awareness towards customers of Islamic banking in Malaysia
Abdul Jumaat bin Mahajar; Jasmani Binti Mohd Yunus
| Year of publication: |
2011
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|---|---|
| Authors: | Abdul Jumaat bin Mahajar ; Jasmani binti Mohd Yunus |
| Published in: |
Problems and perspectives in management : PPM ; international research journal. - Sumy : Business Perspectives, ISSN 1727-7051, ZDB-ID 2464229-0. - Vol. 9.2011, 1, p. 32-38
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| Subject: | Marketing | Direktmarketing | Direct marketing | Werbung | Advertising | Werbewirkung | Advertising effects | Islamisches Finanzsystem | Islamic finance | Malaysia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009229705