The Effectiveness of Sponsorship of the F1 Singapore Grand Prix: Recall and Recognition
Year of publication: |
2018
|
---|---|
Authors: | Tan, Shi Ying ; Pyun, Do Young |
Published in: |
International Journal of Asian Business and Information Management (IJABIM). - IGI Global, ISSN 1947-9646, ZDB-ID 2586913-9. - Vol. 9.2018, 1 (01.01.), p. 1-12
|
Publisher: |
IGI Global |
Subject: | Singapore Formula One | Sponsorship Effectiveness | Recall | Recognition |
-
Mérigot, Philippe, (2010)
-
STUDY ON RETAIL BRAND AWARENESS IN RETAIL
Cristian, Dabija Dan, (2011)
-
Recall, Recognition, and the Measurement of Memory for Print Advertisements
Bagozzi, Richard P., (1983)
- More ...
-
Attitude toward advertising through sport: A theoretical framework
Pyun, Do Young, (2011)
-
The influence of stadium environment on attendance intentions in spectator sport
Cho, Heetae, (2019)
-
Analyzing the influence of employee values on knowledge management in sport organizations
Delshab, Vahid, (2019)
- More ...