The effectiveness of strategies employed by dominant firms in the Portuguese crystal glass industry: an empirical investigation

An empirical investigation of the Portuguese crystal industry focused on the current strategies of the 12 firms in the industry that produce 98 percent of the industry’s output. The chief executive officers in each firm completed the survey instrument. The research discovered that the two groups of firms with positive returns on equity pursued a cost leadership strategy based on efficiency of production and cost leadership strategy based on production innovation.

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Year of publication:	2000
Authors:	Marques, Alzira ; Lisboa, João ; Zimmerer, Thomas W. ; Yasin, Mahmoud M.
Published in:	European Business Review. - MCB UP Ltd, ISSN 1758-7107, ZDB-ID 2025931-1. - Vol. 12.2000, 1, p. 34-40
Publisher:	MCB UP Ltd
Subject:	Strategy \| Portugal \| Industry \| Executives \| Performance \| Glass

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/09555340010307549 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014713039