The effects of advertising consumer co-created new products : a brand-alliance framework model can predict perceptions about co-created brands and their creators
Karina T. Liljedal (Stockholm School of Economics)
| Year of publication: |
March 2016
|
|---|---|
| Authors: | Liljedal, Karina T. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 56.2016, 1, p. 53-63
|
| Subject: | Produktentwicklung | New product development | Kundenintegration | Customer integration | Werbewirkung | Advertising effects | Schweden | Sweden |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.2501/JAR-2016-011 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011486049