The effects of cognitive thinking style and ambient scent on online consumer approach behavior, experience approach behavior, and search motivation
Year of publication: |
2011
|
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Authors: | Vinitzky, Gideon ; Mazursky, David |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 28.2011, 5, p. 496-519
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Subject: | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Informationsverhalten | Information behaviour | Informationsversorgung | Information provision | Online-Handel | Online retailing |
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