The Effects of Culture and Product Type on the Use of Humor in Greek TV Advertising: An Application of Speck's Humorous Message Taxonomy
Year of publication: |
2009
|
---|---|
Authors: | Leonidas, Hatzithomas ; Christina, Boutsouki ; Yorgos, Zotos |
Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 11397767. - Vol. 31.2009, 1, p. 43-62
|
Saved in:
Saved in favorites
Similar items by person