The effects of 2-tier store brands’ perceived quality, perceived value, brand knowledge, and attitude on store loyalty
Year of publication: |
2010
|
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Authors: | Yang, Defeng ; Wang, Xinxin |
Published in: |
Frontiers of business research in China : selected publications from Chinese universities. - Beijing : Higher Education Press, ISSN 1673-7326, ZDB-ID 2388653-5. - Vol. 4.2010, 1, p. 1-28
|
Subject: | Einzelhandel | Retail trade | Markenartikel | Brand | Produktqualität | Product quality | Produktinformation | Product information | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour |
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