The Effects of a Different Category Context on Target Brand Evaluations
| Year of publication: |
2008
|
|---|---|
| Authors: | Nam, Myungwoo ; Sternthal, Brian |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 35.2008, 4, p. 668-679
|