The effects of a sustainable vs conventional apparel advertisement on consumer perception of CSR image and attitude toward the brand
Year of publication: |
2022
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Authors: | Lee, Yukyung ; Lin, Carolyn A. |
Published in: |
Corporate communications : an international journal. - Bradford : Emerald, ISSN 1758-6046, ZDB-ID 2029376-8. - Vol. 27.2022, 2, p. 388-403
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Subject: | Attitude toward the brand | Consumer-brand identification | Corporate social responsibility | Perceived brand innovativeness | Sustainable apparel advertising | Corporate Social Responsibility | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Markenimage | Brand image | Markenführung | Brand management | Bekleidung | Clothing |
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