The effects of accent, differentiation, and stigmatization on spokesperson credibility in radio advertising
Year of publication: |
2016
|
---|---|
Authors: | Reinares-Lara, Eva ; Martín-Santana, Josefa D. ; Muela-Molina, Clara |
Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 29.2016, 1/5, p. 15-28
|
Subject: | Radio advertising | spokesperson credibility | spokesperson accent | standard accent | local accent | accent stigmatisation | Sprache | Language | Hörfunkwerbung | Werbewirkung | Advertising effects | Werbung | Advertising | Glaubwürdigkeit | Credibility |
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