The effects of advertised quality emphasis and objective quality on sales
Year of publication: |
March 2017
|
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Authors: | Kopalle, Praveen K. ; Fisher, Robert J. ; Sud, Bharat L. ; Antia, Kersi D. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 81.2017, 2, p. 114-126
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Subject: | advertised quality emphasis | objective quality | quality-based strategies | consumer durables | Werbung | Advertising | Produktqualität | Product quality | Qualitätsmanagement | Quality management | Dauerhafte Konsumgüter | Durable goods | Werbewirkung | Advertising effects | Theorie | Theory | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality |
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