The Effects of Advertising Copy on Sensory Thoughts and Perceived Taste
| Year of publication: |
2010
|
|---|---|
| Authors: | Jiang, Lan ; Hoegg, Joandrea ; Dahl, Darren W ; Chattopadhyay, Amitava |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 36.2010, 5, p. 748-757
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