The effects of advertising spending on brand loyalty in services
Year of publication: |
2011
|
---|---|
Authors: | Ha, Hong-Youl ; John, Joby ; Janda, Swinder ; Muthaly, Siva |
Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 45.2011, 4 (5.4.), p. 673-692
|
Saved in:
Saved in favorites
Similar items by person
-
The effects of advertising spending on brand loyalty in services
Ha, Hong Youl, (2011)
-
Development of brand equity: evaluation of four alternative models
Ha, Hong-Youl, (2008)
-
A new understanding of satisfaction model in e-re-purchase situation
Ha, Hong Youl, (2010)
- More ...