The Effects of Alternative Measures of Country of Origin on Objective Product Quality
Year of publication: |
1993
|
---|---|
Authors: | Showers, Vince E. ; Showers, Linda S. |
Published in: |
International Marketing Review. - MCB UP Ltd, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 10.1993, 4
|
Publisher: |
MCB UP Ltd |
Subject: | Country of origin | Marketing strategy | Motor industry | Product quality | Objectives | Quality control | Research |
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