The effects of big data on media management
Year of publication: |
2022
|
---|---|
Authors: | Green, Gregory A. ; Malthouse, Edward C. |
Published in: |
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility. - Cham : Springer, ISBN 978-3-030-86679-2. - 2022, p. 55-71
|
Subject: | Big Data | Big data | Data Mining | Data mining | Mediensektor | Media industries | Medienmanagement | Media management |
-
Special issue: Big Data and media management
Napoli, Philip M., (2016)
-
Special issue Introduction: Big data and media management
Napoli, Philip M., (2016)
-
Bloh, Johannes von, (2020)
- More ...
-
Visioning a hospitality-oriented patient experience (HOPE) framework in health care
Hunter-Jones, Philippa, (2020)
-
Impact of network effects on service provider performance in digital business platforms
Vakeel, Khadija Ali, (2020)
-
Viswanathan, Vijay, (2018)
- More ...