The effects of brand meatphors as design innovation : a test of congruency hypotheses
Year of publication: |
2013
|
---|---|
Authors: | Noble, Charles H. ; Bing, Mark N. ; Bogoviyeva, Elmira |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 30.2013, S1, p. 126-141
|
Subject: | Produktentwicklung | New product development | Markenimage | Brand image | Konstruktion | Design engineering | Tiere | Animals | Werbepsychologie | Psychology of advertising |
-
Connell, Paul M., (2013)
-
Loch, Christoph H., (2010)
-
Cui, Zhijian, (2010)
- More ...
-
Liability-of-foreignness effects on job success of immigrant job seekers
Fang, Tony, (2012)
-
Values enactment in organizations : a multi-level examination
Gruys, Melissa L., (2008)
-
Men, women, and perceptions of work environments, organizational commitment, and turnover intentions
Stewart, Susan M., (2007)
- More ...