The effects of cause-related marketing campaign characteristics : a literature review
by Anne J. Fries
| Year of publication: |
2010
|
|---|---|
| Authors: | Fries, Anne |
| Published in: |
Marketing : journal of research and management. - Munich : Beck, ISSN 1860-4404, ZDB-ID 2186262-X. - Vol. 6.2010, 2, p. 145-157
|
| Subject: | Cause-Related Marketing | Cause-related marketing | Corporate Social Responsibility | Corporate social responsibility | Wirkungsanalyse | Impact assessment |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008772669