The effects of community-based new product development strategies on project performance
Year of publication: |
2019
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Authors: | Tang, Ya ; Fisher, Gregory J. ; Fang, Eric |
Published in: |
Future-focused strategic marketing. - New York : Nova Science Publishers, ISBN 978-1-5361-6166-3. - 2019, p. 281-317
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Subject: | community-based NPD | open innovation | open source | network centrality | degree centrality | closeness centrality | network structure | bridge members | Unternehmensnetzwerk | Business network | Innovationsmanagement | Innovation management | Produktentwicklung | New product development | Open Source | Open source | Innovation | Soziales Netzwerk | Social network | Projektmanagement | Project management | Strategische Allianz | Strategic alliance | Open Innovation | Open innovation |
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