The effects of constrained mobile coupons in the mobile channel
Year of publication: |
2023
|
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Authors: | Zhang, Hongchao ; Yu, Yu ; Qin, Yinggao |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 75.2023, p. 1-9
|
Subject: | Mobile coupons | Relationship state | Hidden Markow model | Konsumentenverhalten | Consumer behaviour | Kundenbindungsprogramm | Loyalty program | Mobilkommunikation | Mobile communications | Mobile Business | Mobile business | Mobiltelefon | Mobile phone | Arbeitsmobilität | Labour mobility |
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