The effects of consumer expertise on evoked set size and service loyalty
Year of publication: |
2003
|
---|---|
Authors: | Wirtz, Jochen ; Mattila, Anna S. |
Published in: |
Journal of Services Marketing. - MCB UP Ltd, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 17.2003, 7, p. 649-665
|
Publisher: |
MCB UP Ltd |
Subject: | Consumer behaviour | Expertise | Customer loyalty | Medicines | China |
-
Private label drugs in China: the consumer perspective
Zhou, Zhiliang, (2012)
-
Lei, Ping, (2016)
-
Is there a relation between religiosity and customer loyalty in the Chinese context?
Tang, Gui, (2015)
- More ...
-
Wirtz, Jochen, (2010)
-
Arousal expectations and service evaluations
Mattila, Anna S., (2006)
-
Congruency of scent and music as a driver of in-store evaluations and behavior
Mattila, Anna S., (2001)
- More ...