The effects of consumer preference and peer influence on trial of an experience good
Year of publication: |
2022
|
---|---|
Authors: | Pyo, Tae-Hyung ; Lee, Jae Young ; Park, Hee Mok |
Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 59.2022, 6, p. 1161-1178
|
Subject: | digital music consumption | experience goods | new product trial | preference similarity | social contagion | social tags |
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