The Effects of ‘Country-of-Origin’ and ‘Corporate Image’ on the Perceptions of Product Quality and Purchase Intentions
Year of publication: |
2017
|
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Authors: | Lee, Jung Wan ; Tai, Simon |
Publisher: |
[S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Produktqualität | Product quality | Firmenimage | Corporate reputation | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Ursprungsregeln | Rules of origin |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: World Review of Entrepreneurship, Management and Sustainable Development, Vol. 2, No. 4, pp. 335-350 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments September 30, 2006 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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