The effects of cultural dimensions on mobile commerce acceptance of Vietnamese consumers
Year of publication: |
2021
|
---|---|
Authors: | Mai Ngoc Tran |
Published in: |
International journal of electronic business : IJEB. - Olney, Bucks. : Inderscience Enterprises, ISSN 1470-6067, ZDB-ID 2115996-8. - Vol. 16.2021, 3, p. 262-278
|
Subject: | mobile commerce | m-commerce | national culture | technology acceptance | Vietnam | cultural dimensions | Hofstede | Viet Nam | Nationalkultur | National culture | Mobile Business | Mobile business | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity | Kultur | Culture | Internationales Marketing | International marketing |
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