The effects of customer and supplier involvement on competitive advantage : an empirical study in China
Year of publication: |
2010
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Authors: | Feng, Taiwen ; Sun, Linyan ; Zhang, Yingfeng |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 39.2010, 8, p. 1384-1394
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Subject: | Kundenintegration | Customer integration | Lieferantenmanagement | Supplier relationship management | Integration | Wettbewerbsvorteil | Competitive advantage | Industrie | Manufacturing industries | China |
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