The effects of customer consumption goals on artificial intelligence driven recommendation agents : evidence from Stitch Fix
Year of publication: |
2022
|
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Authors: | Kim, Juran ; Kang, Seungmook ; Bae, Joonheui |
Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 41.2022, 6, p. 997-1016
|
Subject: | AI-driven IRA value | Artificial intelligence | consumption goals | interactive recommendation agent | Stitch Fix |
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