The Effects of Detailing on Prescribing Decisions Under Quality Uncertainty
Year of publication: |
2010
|
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Authors: | Ching, Andrew T. ; Ishihara, Masakazu |
Publisher: |
[S.l.] : SSRN |
Subject: | Entscheidung unter Unsicherheit | Decision under uncertainty | Pharmaindustrie | Pharmaceutical industry | Produktqualität | Product quality | Arzneimittel | Pharmaceuticals | Ärzte | Physicians | Produktinformation | Product information | Kanada | Canada | Schätzung | Estimation | Direktmarketing | Direct marketing |
Extent: | 1 Online-Ressource (51 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Quantitative Marketing and Economics, Vol.8, No. 2, pp.123-165, June 2010 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments December 7, 2009 erstellt |
Classification: | D83 - Search, Learning, Information and Knowledge ; I11 - Analysis of Health Care Markets ; I18 - Government Policy; Regulation; Public Health ; M31 - Marketing ; M37 - Advertising ; M38 - Government Policy and Regulation |
Source: | ECONIS - Online Catalogue of the ZBW |
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