The effects of differential textbook pricing : online versus in store
Year of publication: |
2003
|
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Authors: | Maxwell, Sarah |
Published in: |
The journal of media economics. - Philadelphia, Pa. : Routledge, ISSN 0899-7764, ZDB-ID 1117236-8. - Vol. 16.2003, 2, p. 87-95
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Subject: | Lehrmaterial | Teaching aid | Preismanagement | Pricing strategy | Reputation | Buchhandel | Book trade | Konsumentenverhalten | Consumer behaviour | USA | United States | Elektronische Publikation | Electronic publishing |
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