The effects of digitalization on customer experience
Year of publication: |
2019
|
---|---|
Authors: | Rekettye, Gabor ; Rekettye, Gábor |
Published in: |
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online). - [Zagreb, Croatia] : [IRENET, Society for Advancing Innovation and Research in Economy], ISSN 2706-4735, ZDB-ID 3051947-0. - Vol. 5.2019, 1, p. 414-420
|
Subject: | digitalization | customer experience | personalization | customer decision journey | touchpoints | ethical questions | Konsumentenverhalten | Consumer behaviour | Digitalisierung | Digitization | Beziehungsmarketing | Relationship marketing |
Type of publication: | Article |
---|---|
Type of publication (narrower categories): | Konferenzbeitrag ; Conference paper ; Aufsatz im Buch ; Book section |
Language: | English |
Other identifiers: | hdl:10419/207702 [Handle] |
Classification: | M11 - Production Management ; M20 - Business Economics. General ; M21 - Business Economics ; O14 - Industrialization; Manufacturing and Service Industries; Choice of Technology |
Source: | ECONIS - Online Catalogue of the ZBW |
-
The Effects of Digitalization on Customer Experience
Rekettye, Gábor, (2019)
-
The Effects of Digitalization on Customer Experience
Rekettye, Gábor, (2019)
-
Recasting the customer experience in today's omni-channel environment
Melero, Iguácel, (2016)
- More ...
-
Global trends and their influence on future business performance
Rekettye, Gabor, (2013)
-
The Effects of Digitalization on Customer Experience
Rekettye, Gábor, (2019)
-
Global trends and their influence on future business performance
Rekettye, Gábor, (2013)
- More ...