The effects of direct-to-consumer advertising of pharmaceuticals on adherence
James H. Cardon and Mark H. Showalter
| Year of publication: |
2015
|
|---|---|
| Authors: | Cardon, James H. ; Showalter, Mark H. |
| Published in: |
Applied economics. - Abingdon : Routledge, ISSN 0003-6846, ZDB-ID 280176-0. - Vol. 47.2015, 49/51, p. 5432-5444
|
| Subject: | DTC | adherence | pharmaceuticals | advertising | Arzneimittel | Pharmaceuticals | Direktmarketing | Direct marketing | Werbung | Advertising | Pharmaindustrie | Pharmaceutical industry | Werbewirkung | Advertising effects |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011341789