The effects of discount level, price consciousness and sale proneness on consumers' price perception and behavioral intention
Year of publication: |
2002
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---|---|
Authors: | Alford, Bruce L. ; Biswas, Abhijit |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 55.2002, 9, p. 775-783
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Publisher: |
Elsevier |
Saved in:
Online Resource
Saved in favorites
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