The effects of employer branding on value congruence and brand love
Year of publication: |
2023
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Authors: | Kim, Yunsik ; Legendre, Tiffany S. |
Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1557-7554, ZDB-ID 2202405-0. - Vol. 47.2023, 6, p. 962-987
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Subject: | brand love | congruence theory | employer brand management | employer branding | value congruence | Personalmarketing | HR marketing | Markenimage | Brand image | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Firmenimage | Corporate reputation |
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